Effective Date: 2024-08-21
Privacy Policy
Thank you for using Liflio, an ad-tech startup that provides retail companies with a platform to digitize and distribute promotional materials. This Privacy Policy explains how Liflio collects, uses, discloses, and protects your data when you access or use our website, mobile application, and related services (collectively called the "Service"). Liflio is committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) in the European Union.
Data Controller
Liflio, as the Service provider, acts as the data controller for the personal data you provide or that is collected through your use of the Service. Liflio's contact details are as follows:
Liflio SAS
18 rue Eugène Leroy
info@liflio.com
Personal Data We Collect
a. Information You Provide: We collect personal data that you voluntarily provide when you register for an account, interact with the Service, or communicate with us. This may include your name, email address, contact information, and any other information you choose to provide.
b. Usage Data: We collect information about your use of the Service, including your interactions with the promotional materials, the features you access, and the content you view.
c. Device and Log Data: We automatically collect certain technical information from your device and browser, such as your IP address, device type, browser type, operating system, and cookies.
d. Location Information: With your consent, we may collect and process your location information to provide location-based services, such as displaying nearby promotions.
Purposes and Legal Bases for Processing
We process your data for the following purposes and based on the legal bases outlined in the GDPR:
a. Performance of a Contract: We process personal data to fulfill our contractual obligations and provide you with access to the Service.
b. Legitimate Interests: We process personal data to improve and develop the Service, protect our users' security, prevent fraud, and enhance the user experience.
c. Consent: We may process your data based on your consent, such as collecting location information for personalized offers and promotions.
d. Legal Obligations: We may process personal data to comply with applicable laws and regulations.
Data Sharing and Disclosures
a. Service Providers: We may engage trusted third-party service providers to assist us in providing the Service, including hosting, analytics, and customer support. These service providers are bound by contractual obligations to process personal data only as instructed by Liflio and in compliance with applicable data protection laws.
b. Retail Companies: We may share aggregated and anonymized data with our retail company partners for statistical analysis and market research purposes. This data does not identify individual users.
c. Legal Compliance: We may disclose personal data if required to do so by law or in response to valid requests by public authorities.
d. Business Transfers: If Liflio is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction. We will notify you of any such transfer and ensure the confidentiality of your data is maintained.
Data Transfers
Liflio operates in France and may process your data within the European Economic Area (EEA) or transfer it to countries outside the EEA. We take appropriate safeguards to ensure that any international data transfers comply with applicable data protection laws. By using the Service, you consent to the transfer of your data as described in this Privacy Policy.
Data Security
We implement reasonable technical and organizational measures to protect your data against unauthorized access, loss, or alteration. However, please note that no data transmission or storage system can guarantee complete security. We strive to ensure the security of your data, but we cannot guarantee absolute security.
Data Retention
We retain your data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We will delete or anonymize your data when it is no longer needed for the purposes for which it was collected.
Your Rights
a. Right to Access and Rectification: You have the right to access and update your data held by Liflio. If your data is inaccurate or incomplete, you have the right to request its rectification.
b. Right to Erasure: You have the right to request the erasure of your data under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
c. Right to Restriction of Processing: You have the right to request the restriction of the processing of your data under certain circumstances, such as when you contest its accuracy or the lawfulness of processing.
d. Right to Data Portability: You have the right to receive a copy of your data in a structured, commonly used, and machine-readable format and to transmit it to another controller where technically feasible.
e. Right to Object: You have the right to object to the processing of your data under certain circumstances, including processing based on legitimate interests or direct marketing.
f. Right to Withdraw Consent: If you have provided your consent for the processing of your data, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
g. Right to Lodge a Complaint: If you believe that Liflio has infringed your rights under applicable data protection laws, you have the right to complain with the relevant supervisory authority.
Third-Party Websites and Services
The Service may contain links to third-party websites or services that are not controlled or operated by Liflio. This Privacy Policy does not apply to such third-party websites or services. We recommend reviewing the privacy policies of those third parties before providing them with your data.
Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our website or through other communication channels. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your data, please contact us at info@liflio.com.
By using the Liflio Service, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.
